A Cube Entertainment will be called Plan A Entertainment from now on.

An agency rep announced on March 2nd,"After Loen acquired A Cube last November, we began operating under a new system and decided to our name".

According to the officials, "Plan A" means "everything goes according to plan", showing the company's desire to lead the industry with the best content produced by the best plan.

The rep said,"Please look forward to Plan A Entertainment as it put on new clothes and takes off beyond Asia and into the world market".