Whether you're just getting started with your food video channel or you've been posting videos for a while, it's always good to know how to make your videos stand out so you can generate revenue from your content.
Lindsay from Pinch of Yum says it's a good idea to start your video with a catchy hook or preview of the recipe. Then back it up with detailed instructions and helpful tips.
1. Use a tripod
Tripods are an essential part of food photography, as they allow you to capture smooth, clean shots of your food without a lot of camera shake. They also allow you to take photos in low-light situations without sacrificing image quality, and they make it easier to shoot at various angles.
In addition, a tripod can help you get creative with your food videos. For example, you can use a different shot height and angle on each video to add variety and a cinematic feel to the overall video.
You can also try shooting your food from different perspectives, like overhead or from a side angle. This will give your videos more appeal and make them look more professional.
Another tip for making good food videos is to set up the ingredients in a way that complements each other. This will help viewers to understand the flavors better, and it will enhance your instructional value.
Using a camera lens with a wide angle can also help you get more interesting, colorful shots of your food. This will make your video more appealing to viewers and increase the number of views you receive on Instagram.
If you are planning to purchase a tripod, it is important that you find one that is sturdy and can support your camera equipment. A lightweight tripod may seem like a good choice, but it can easily topple over and break your camera or lens.
The most important thing to consider when buying a tripod is stability and adjustability. A tripod with adjustable legs and a center column that can be extended or inverted will make it easy to position your camera in any position. It should also have a spirit level built in to ensure your camera is always level and straight.
2. Take a lot of photos
When editing a food video for Instagram, you’ll want to make sure you take a lot of photos. These will give you the best chance of catching the eye of your audience and making your video stand out amongst the competition.
When taking a photo of a food item, there are many different angles you can choose from. For instance, a sandwich may look better photographed from the side, while a charcuterie board is more suited for an overhead shot.
Getting the right light is essential for capturing the best picture of any food. Use natural light whenever possible, but also try to avoid harsh shadows that can make your photo gimmicky.
Another thing to keep in mind is composing your photo effectively. The rule of thirds is a great guideline, but don’t be afraid to experiment and use your imagination when it comes to composition.
The best part about photography is that there are a ton of tools out there to help you achieve this. One of the most popular is the Instagram camera app, which lets you upload and edit your photos on the go.
To get the most out of the newfangled app, be sure to choose the right filters to suit your needs. Some of the most important are the ones that enhance the quality of the image and highlight what matters most to your audience, including texture, color, contrast, brightness, and clarity. A small adjustment in each of these areas will have your picture looking sharp, colorful, and more appetizing than ever before.
3. Be creative
When editing food videos, it is important to be creative. This will help you to create eye-catching content that your followers will love to watch.
A good way to be creative when editing your food videos is by incorporating different camera angles. For example, you can shoot directly above the food for a modern look or shoot it at a classic cooking show angle. Using these different camera angles can make your videos stand out and be more interesting to watch.
Another great way to be creative when editing your food videos for Instagram is by adding props and backgrounds. Including textured backgrounds can make your food photos more appealing and attractive to viewers.
You can also try adding a filter to your images. This will give them a more vibrant and colorful look, which can be helpful for making your photos more eye-catching.
While it is not necessary to use the same filters for all of your videos, you should choose one that is appropriate for the type of food you are shooting. This will ensure that your audience can easily recognize your work and be able to identify it as yours.
Once you have all of your photos ready, it is time to edit them. You can do this using a photo editing app or software. This will ensure that your images are looking their best and are ready to be shared on Instagram.
If you want to be creative when editing your food videos for Instagram, you should remember that it is important to create a visual brand. You should always post mouth-watering food photos with a unique twist in style that will make your account stand out from the rest. You should also be consistent with your style, so that your grid will look professional and clean.
4. Add a title
Food videos are a great way to get your recipes noticed on Instagram. But they also have to be edited properly for your audience to get the most out of them.
The key to making a well-edited food video is keeping the movement fluid and consistent. This means avoiding a lot of transitions and cut-scenes, which can make your video feel choppy and less professional.
Instead, think of creative ways to move from one scene to another. This could be as simple as using a wall or other object to wipe between two clips. Or, if you want to go for something more exciting, try throwing in a short shot of random “whip pan” action between clips to shake things up and create more excitement.
This is a great tip to add to your editing toolkit! It will help your videos stand out from the competition and encourage viewers to share them on social media.
Adding text to your videos is also a great way to make them easier to understand for people who aren’t watching with sound. For example, 85% of Facebook users watch video without hearing it, so subtitles are important to ensure those people can still get the information they need.
You can add titles and captions to your videos using Adobe Premiere Pro, which is a great tool for any aspiring filmmaker. It can help you keep your video clean and organized, as you can add title frames, music, and more.
You can also add your own voiceover to your Reel to give viewers a more personal touch, or to walk them through the process of making the recipe. Many food bloggers like to use voiceovers for their Reels, and it’s a great way to engage with your viewers while sharing a bit more detail or tips along the way.
5. Use a filter
If you want to make your food photos look appetizing on Instagram, it's important to use a filter. There are many different options available, from filters that look like fall colors to ones that mimic the soft glow of a sunset.
There are also several types of filters that can be used to give your photos a specific theme. For example, you can find a filter called Boho that gives your photos a warm and cozy feel.
Another filter that's popular with influencers is Color Pop, which gives your images a vibrant, colorful look. Or, you can try Faded Film if you want to give your pictures a soft, washed-out effect.
You can also use an editing app to edit your images and videos, as well as add retouching effects. These apps are free and easy to use, making them a great option for anyone who wants to make their content stand out on Instagram.
If you're new to editing, start with the basics. Adjust the brightness, contrast, and color balance to make your image look its best.
This will help make your photo more visible and enhance the details of your food, as well as soften the shadows. Depending on the intensity of the shadows, you can also increase or decrease the contrast to make them look more three-dimensional.
You can also experiment with lighting to get the perfect shot. Remember to use natural light whenever possible, and softer lighting when you're shooting indoors or at night. This will eliminate the harsh shadows that can ruin your food photo. You can also use a tripod to ensure that your photo is steady and well-framed.