SodaStream took a direct hit at Coke and Pepsi in its latest ad featuring Scarlett Johansson. However, the ad won't be seen by anyone during this year's Super Bowl broadcast - and it has nothing to do with ScarJo being too sexy.

Fox allegedly banned the ad because it was "afraid of Coke and Pepsi," SodaStream CEO Daniel Birnbaum told USA Today.

“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

In the ad, ScarJo wonders how to get the video to go viral. She figures the best way was to don a provocative black dress and seductively drink fizzy water. It turns out all the company needed for their video to go viral was to get itself banned from the Super Bowl ad lineup!

Watch it below: